PURPOSE OF COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATIONĪRF may collect, use, and disclose your PII in our normal course of business. GOVERNMENT, COURTS, OR LAW ENFORCEMENT OR REGULATORY AGENCIES MAY BE ABLE TO OBTAIN DISCLOSURE OF YOUR PII UNDER U.S. WHEN PROVIDING YOUR PII TO THE ARF VIA ARF SERVICES, YOU WILL BE ASKED TO CONSENT TO THE USE OF YOUR DATA AS SET FORTH HEREIN AND TO THE STORING AND PROCESSING OF YOUR PII IN THE UNITED STATES. ![]() ![]() ![]() INSTRUCTIONS REGARDING HOW TO WITHDRAW YOUR CONSENT (“Opt-Out’) TO APPLICABLE USES OR DISCLOSURES OF YOUR PII ARE SET FORTH AT THE END OF THIS POLICY. The terms of this Privacy Policy shall apply to ARF, and any of our affiliates, successors or assigns. We provide this Privacy Policy to describe how we collect, use, share, and otherwise process information that you and others provide us through (the “ARF Website”) or the other sub-sites that link to the ARF Website, as well as information we may collect through our delivery of products and services, presentation of conferences and events, and conduct of research and survey activities (“ARF Services”). Any information that cannot be used to identify a discrete individual (such as aggregated statistical information) is not PII. ARF treats information permitting the identification and/or physical or online contacting of a specific individual in the same manner as PII. birth date, geographic location) can be used to “indirectly” identify specific individuals. ![]() For purposes of this Policy, PII is defined as information: (i) that directly identifies an individual (e.g., name, address, social security number or other identifying number or code, telephone number, email address, etc.) or (ii) which, taken together with other collected data elements (i.e. The Advertising Research Foundation (“ARF”), including its subsidiary MSI, believes in protecting your privacy and the confidentiality of your Personally Identifiable Information (“PII”).
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